The year 2006 gave way to an entirely new form of public speaking that changed the way presentations would be given from then on. The TED conference was born giving way to TED Talks. These 18 minute talks showcased advanced presentation skills that were professionally presented by renowned figures from numerous fields of expertise on a given subject or theme of interest. TED talks were popular purely because of their simplicity and clarity, not to mention its appeal to a severely attention starved culture. TED talks are translated into over 90 different languages and are used around the world for numerous purposes.
These talks are now considered to be the gold standard in presentation skills and public speaking and chances are that most modern speeches and presentation are judged against the standard of a TED talk.
So what is it that makes these presentations so effective? Actually, what is it that makes any presentation good at all? Is it purely about the methodical transmission of information or is there some magical artistry that evokes your imagination? In this article we will look at some key aspects to enhance your public speaking through good presentation skills:
The truth of the matter is, you DO judge a book by its cover. As a public speaker, if one saunters on to the stage and mumbles a rehearsed lecture from their notes with no discernible enthusiasm, it doesn’t make for a convincing speech. Audiences need to see that the presenter believes in the content he is delivering himself and not just trying to sell it to them. Conviction is the key here and it is all in the verbal presentation but also in the body language. There is no limit for presentation techniques but sometimes keeping it simple, such as open body posture, eye contact and a smile can be just as persuasive as any theatrical gimmick that one may put on to convince the audience.
Stories have been around since the beginning of time simply because all people love stories and these, even in some parts of the world today, are still considered excellent mediums for the conveying of truths, values and warnings. An engaging anecdote, a personal experience or a dramatic illustration can go a long ways in grasping your audience’s attention. Some people even go as far as making up fictitious stories for this sake! Stories can engage a person’s mind and heart without cumbering them down with hard facts, figures and statistics.
Images instead of text
The human mind for the most part thinks in images not text. So whether you’re using a blackboard or PowerPoint, make sure your data is represented using graphs, bars and charts instead of mere text and numbers. Visual cues like that have a much lasting impression than bullet points with tons of text. Neuroscientists tell us that the brain’s ability to recall an image is ten times more likely than remembering what a person said or the words that he or she used.
Presentation Skills Training is an important aspect of corporate training that enables employees to master the skills necessary to give a knock out presentation. For more information on this, please refer to the following article: Storytelling – A Powerful Presentation Tool