Good communication skill does not just mean the ability to be understood, it means more than that. Effective communication skills can help humans convey their emotions that may be hard to discuss.
Since the beginning of time, what has set humans apart from animals has been our cognitive faculties and the depth of our Communication Skill. Like animals we too have the basic senses but we have something extra – self-awareness. And not only do we have self-awareness but we have always been able to communicate that when needed. Modern commercials and advertisements pick up on this subconscious ability and play to its strengths. All one has to do is watch a commercial of Calvin Klein (CK) or Apple. In the CK commercial you will immediately notice that the product itself is almost never shown. Instead they sell you a ‘mood’, ‘attitude’ or a ‘personality’. CK understood intuitively that often what a product makes you feel or think is more powerful than the immediate image of the product itself. The subconscious feeling one gets when watching a CK commercial is not even centered around the product but instead about feeling, ‘adventurous’, ‘sexy’ or ‘dominant’. Similarly Apple commercials rarely drone the watcher with close-ups and technical specs of their products. Instead they show you a montage of clips of how diversely their products touch people’s lives. From a five year old in a classroom to a seventy year old at home, from the medical labs of Harvard to a cottage in rural China, Apple commercials show how their products bring joy to people all over the world. They’re not selling you a product, they’re selling you a ‘life-style’. This is how to communicate effectively!
Even in the corporate world, communication skills are the brain, heart and blood of a company all at the same time. From casting the vision, to formulating a game plan, to planning a methodology all the way to the execution and gauging of the process, it is communication that drives the entire corporate engine. The corporate world is now looking at helping its employees in the process of ‘how to develop communication skills.’ All types of communication skills intuitively take into account the following:
• Clarity of Objective – No one wants to hear a muddled message. Yet most communicators fall into the trap of getting lost in ‘their’ story. Good communicators usually ensure their presentations, conversations and e-mails have single themes. They keep their meetings to the point and ensure that their communication follows Stephen Coveys principle of ‘beginning with the end in mind’.
• Practical Impact – Often in an official presentation, it is assumed that merely presenting the data and numbers will tell the story for itself. But actually, showing how those numbers have real-time effects on the company and consequentially on an employee will have a more personal and powerful effect on the listener.
• Vivid Expression – With the advent of media and graphics in presentations, the effects of decisions made can be shown in a more graphically intuitive manner that gives the listener a sense of realness. For example, showing how the net profit can blow past the previous years’ profits by implementing the current plan of action using graphics and animation can be more effective than just showing the adjusted figures.
Communication Skills Training is an important facet of corporate operations and management.It is the only medium that serves as the nerve center for the healthy exchange of ideas and feedback between the management and employees and even amongst themselves. Even Fortune 500 companies constantly work on improving this facet: Read related article in Forbes.com
For more information on Communication Skills Training, refer to this article: Is Communication Skills A Part of Soft Skills Training