Business Communication: The Reader’s Perspective

Here is a story that will highlight the importance of clarity in written communication:

A blind boy once sat at the side of a busy pavement with a hat placed in front of him. He had a hand-written sign that said: “I am blind. Please help.”

Passers-by hardly took notice of the boy and there were only a few coins in his hat.
A man who was passing by stopped beside the boy. He took a few coins from his pocket and dropped them into the hat. He then looked at the signboard, took it and wrote a few words on it. “Here you go”, he said and placed it where everyone could see, and then walked away.

Soon the hat began to fill up. The young boy was pleasantly surprised and happy. Later that day, the man who changed the signboard came by. He asked the boy, “How are things?” The boy recognized the man’s voice and said, “Hey mister, were you the one who changed my sign this morning? What did you write?”

The man said, “I wrote what you wanted to really tell them. It was the same thing that you meant, but only written in a different way.”

He had written: “Today is a beautiful day. But I cannot see it.”

This short story indicates that communication can be made more effective by exploring a different perspective. You can see more results if you do so. This is especially true in written communication. In business communication, it is essential to think from the perspective of the reader. This will improve clarity and help the reader to understand better.