American Culture Training Material
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AMERICAN CULTURE TRAINING MATERIAL

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Despite popular beliefs to the contrary, the single greatest barrier to business success is the one erected by culture." - Edward T. Hall and Mildred Reed Hall, Hidden Differences.

It is imperative to take a non critical view of another culture in order to breakdown the perceptions, biases and popular beliefs. Sensitizing oneself to another culture holds the key to business success for today and the future, as has always been the case.


This courseware aims to fulfill these objectives and strives to provide an impartial, factual view of the American Culture. We believe this is important to ensure success in all cross cultural interactions thereby culminating in a successful, cohesive and mutually beneficial work & business environment.

Benefits:

  • Understand what makes them tick
  • Understand what ticks them off
  • Understand what to say and what not to say.
  • Understand when to say it
  • Understand our perceptions and how to break it down
  • Understand what the American customer wants

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